Budget

Dynamic capital allocation

The marketing application's finance layer. When measurement is connected, the allocator shifts spend toward better ROI / CAC channels and writes each move back to Cerebrum.

Executive capital signals

Allocator preview runs against the configured intelligence host. Figures use the illustrative channel mix from Mission Control until finance connectors stream live spend.

Lab reachability

…

Connectivity check

Portfolio ROAS (illustrative mix)

2.04

Inputs from Mission Control channel matrix

Portfolio CAC (illustrative mix)

$273

USD · configured portfolio mix

Autonomous capital allocator

Growth Lab returns recommended allocation percentages; applying logs a finance stub dispatch for audit.